I founded Life Under the Sun in January 2020. While growing up in upstate NY, I remember being fascinated with Florida – the weather; the natural beauty of the ocean, palms, beaches; and the relaxing lifestyle that its residents seemingly enjoyed. There was nothing more exciting to me than our annual Florida vacations. If you ask my wife, she will jokingly indicate that my captivation with Florida developed as a result of watching the Golden Girls (as a child of the 80’s). While I don’t know that that’s necessarily true, I still do enjoy an occasional rerun, and the shenanigans of Blanche, Dorothy, Rose, and Sophia. (haha)

I consider myself very fortunate to now call the Gulf Coast of Florida home. Life Under the Sun has been 30+ years in the making, and encompasses the Sunshine State’s distinctiveness – ocean, palm trees, beaches, and sun. Our apparel is centered around the outdoor activities that make the Gulf of Florida an entertainment capital – deep sea fishing, boating, jet skiing, surfing.

We don't believe in sacrificing quality by using inexpensive materials, all our apparel is premium quality. If you have any questions, comments, or suggestions, please let us know.

Even if you don’t live in Florida, we hope our apparel provides you a few rays of sunshine! It's our pleasure to serve you.

  • Dylan Habeeb (CEO/Founder, Life Under the Sun)